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Corporate Identity Design and Image Processing

Corporate Identity Design and Image Processing

Code: TOO8LH005B
Extent: 3 cr (81 h)
Language: English
Timing: semesters 3-7
Level: professional studies
Type: free-choice, optional for course TOO8LH005A

Prerequisites

None

Learning outcomes

Upon successful completion of the course, the student

  • understands the role and potential of corporate design and communication
  • can create and analyse a design brief and understands its role in the design process
  • knows identity design theory
  • has basic skills in graphic design programmes
  • can visually interpret concepts and ideas to a professional level

Course contents

  • Corporate identity design
  • Design brief creation and analyses
  • Marketing solution development and concept creation
  • Visualisation concepts and techniques
  • Graphic design programmes
  • Visual identity solution

Cooperation with the business community

TBA

Teaching and learning methods

Tutorials 20 h
Lectures, discussions 13 h
Project work in class 18 h
Project work self-study and teamwork 46 h
The assessment of one's own learning 1 h

The teacher with main responsible for the course

Graham Hill

Course materials

Provided by the teacher

Assessment criteria

Tutorial/class performance 20%
Project work 80%

Self−assessment
Project work
Course evaluation

Peer assessment
Tutorial evaluation
Project Presentations/interviews

The assessment of one’s own learning does not influence the grade. The assignment is the same for all courses/modules and the answers will also be used for course/module development. The assignment is completed online in WinhaOpaali.