Extent: 3cr (81h)
Timing: 4th - 6th semester
Level : Professional studies
Type: : Elective
Upon completion of the course, the student is able to plan and manage a service offering in global environment. The course will cover the topics related to internationalization of a service company.
- International service markets
- Internationalization strategies of a service company
- Positioning services in competitive markets
- Developing and managing services in international markets
- Internationalization recourses & supporting organizations
Teaching and learning methods
Independent study and individual work 52h
The own learning assessment 1h
Lovelock, C., Wirtz J. & Chew, P. (2009) Essentials of Services Marketing, Pearson Education
The course is evaluated on scale 1 to 5. The assessment criteria is presented on scale 1 to 3.
||1 (50% of objectives)
||3 (70% of objectives)
||5 (90% of objectives)
||Student knows partly the basics of service marketing. Understands the core points from the international service environment as well as the process of service marketing companies becoming international.
||Student knows the basics of service marketing. Understands the international service environment as well as the process of service marketing companies becoming international.
||Student knows well the basics of service marketing.
Understands well the international service environment as well as the process of service marketing companies becoming international.
||Student is contributing to the teamwork of exploring foreign market environments. Performs basic market analysis.
||Student is capable to some extent individually of exploring foreign market environments. Performs well market analysis.
||Student is capable individually of exploring foreign market environments. Performs well the in deep market analysis.
||Student participates the teamwork but is a passive member. Own initiative mostly missing.
||Student Participates the teamwork well and makes some own initiative, as well.
||Student participates actively the teamwork. Positive attitude, keeps the group going and respects dead lines.
Assessment components and their respective weights
Project work 50%
The own learning assessment assignment does not impact your grade. The assignment is the same for all courses/modules and your answers will be used also for course/module development. The assignment is completed online in WinhaOpaali.