Olet täällä

International Service Marketing

International Service Marketing

Code: MAR4LH009
Extent: 3cr (81h)
Timing: 4th - 6th semester
Language: English
Level : Professional studies 
Type: : Elective

Learning outcomes

Upon completion of the course, the student is able to plan and manage a service offering in global environment. The course will cover the topics related to internationalization of a service company.

Course content

  • International service markets
  • Internationalization strategies of a service company
  • Positioning services in competitive markets
  • Developing and managing services in international markets
  • Internationalization recourses & supporting organizations

 
Teaching and learning methods

Lectures  28h
Independent study and individual work 52h
The own learning assessment 1h

Teachers responsible

 Leena Korttilalli
 Marko Mäki

Learning materials

Lovelock, C., Wirtz J. & Chew, P. (2009) Essentials of Services Marketing, Pearson Education

Assessment criteria

The course is evaluated on scale 1 to 5. The assessment criteria is presented on scale 1 to 3.

Components 1 (50% of objectives) 3 (70% of objectives) 5 (90% of objectives)
Knowledge Student knows partly the basics of service marketing. Understands the core points from the international service environment as well as the process of service marketing companies becoming international. Student knows the basics of service marketing. Understands the international service environment as well as the process of service marketing companies becoming international. Student knows well the basics of service marketing.
Understands well the international service environment as well as the process of service marketing companies becoming international.
 
Skills Student is contributing to the teamwork of exploring foreign market environments. Performs basic market analysis. Student is capable to some extent  individually of exploring foreign market environments. Performs well market analysis. Student is capable individually of exploring foreign market environments. Performs well  the in deep market analysis.
Competence Student participates the teamwork but is a passive member. Own initiative mostly missing. Student Participates the teamwork well and makes some own initiative, as well. Student participates actively the teamwork. Positive attitude, keeps the group going and respects dead lines.

Assessment components and their respective weights

Project work 50%
Exam 50%
The own learning assessment assignment does not impact your grade. The assignment is the same for all courses/modules and your answers will be used also for course/module development. The assignment is completed online in WinhaOpaali.