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International Business

International Business

Code: IBU2LK002

Scope: 3 ECTS

Time: 5. - 6. semester

Language: English

Level: Professional Studies

Type: Compulsory

Learning outcomes

After successful completion of the course the student will understand the prerequisites of the internationalization process of a company. S/he will have the knowledge of various international operation modes and s/he will understand the effects of the international environment on marketing-mix-solutions and understand the financial impact of internationalization on business processes. S/he will be able to participate in communication with business professionals of this field and s/he will be able to apply the theoretical knowledge to practice and has enhanced his/her skills in the area of HH3S competences (Market Predictor, Leader Within).

Course contents

  • Country-Industry-Company level of competitiveness
  • Planning of internationalization and marketing mix decisions
  • Introduction to operation modes
  • Practical hands on examples of international business

Teaching and learning methods

Lectures/case studies
Project work 
Independent studies, essays
The assessment of one’s own learning 1 h

Accreditation of prior learning (APL)

Accreditation of prior learning (APL) is observed on the course according to separate instructions.

Teacher responsible

Timo Rima

Course materials

Hollensen S. 2011 Global Marketing. Pearson Education Ltd. or
Hollensen S. 2012 Essentials of Global Marketing. Pearson Education Ltd.
Lecture notes

Assessment criteria

Students' performance is graded on the following scale: Excellent (5), Very good (4), Good (3), Satisfactory (2), Fair (1), Fail (0). The assessment criterias are presented on scale 1 to 5.

Grade/
Object

1 (40%
of objectives)

3 (70%
of objectives)

5 (90%
of objectives)

Knowledge

Knows partly the basics of internationalization. Understands the core points from the global environment as well as the firms’ possibilities  of becoming international.

Knows  the basics of internationalization.
Understands the global environment as well as the the firms’ possibilities  of becoming international.

Knows well the basics of internationalization.
Understands well the global environment as well as the firms’ possibilities  of becoming international.

Skills

Is contributing to the teamwork of exploring foreign market environments. Performs basic market analysis.

Is capable to some extent  individually of exploring foreign market environments. Performs well market analysis.

Is capable individually of exploring foreign market environments. Performs well  the in deep market analysis.

Competence

Participates the teamwork but is a passive member. Own initiative mostly missing.
The student shows poor service and sales orientation as required by HH3S policy.

Participates the teamwork well and makes some own initiative, as well.
The student shows good service and sales orientation as required by the HH3S policy.

Participates actively the teamwork. Positive attitude, keeps the group going and respects dead-lines.
The student shows excellent service and sales orientation as required by the HH3S policy.

Assessment components and their respective weights

Attendance 20 %
Summaries and analysis 20 %
Presentations - discussions – activity 20 %
Written project work report 40 %
The assessment of one’s own learning does not influence the grade. The assignment is the same for all courses/modules and the answers will also be used for course/module development. The assignment is completed online in WinhaOpaali.