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Marketing Communication in the European Context

Marketing Communication in the European Context

Code: COM8LH008
Extent: 3 ECTS (81 h)
Timing: Annually in February, one intensive week
Language: English
Level: Elective
Type: Elective (Advertising and Corporate Communications)

Learning outcomes

The students learn to work in multicultural teams and to create international networks, and they have the opportunity to practice their English in professional contexts. After the course, the students know how to analyze cultural differences underlying people’s attitudes and behaviour and how to build creative messages to persuade people to change their thinking and behaviour.

Course contents

  • Marketing communication in non-profit organizations
  • Cultural differences in advertising
  • Creative message
  • Event marketing, ambient marketing, and sponsorship

Cooperation with the business community

Guest speakers from companies, visit to an advertising agency

International dimension

Project work with multicultural teams and perspectives. Participants include teachers and students from international partner organizations, exchange students, and HAAGA-HELIA BBA students.

Teaching and learning methods

Pre-course assignment, contact sessions, outdoor recreation day, planning a promotional campaign in project teams, lectures by HAAGA-HELIA and international guest lectures, and guest speakers from companies
The assessment of one's own learning 1 hour

Teachers responsible

Tuula Ryhänen
Anne Korkeamäki

Course materials

Handed out by lecturers at the contact sessions during the intensive week

Assessment components and their respective weights

Pre-course assignment and activity in the contact sessions 50%
Promotional campaign 50%
The assessment of one’s own learning does not influence the grade. The assignment is the same for all courses/modules and the answers will also be used for course/module development. The assignment is completed on an electronic form.