Scope: 3 ECTS (81 h)
Timing: 3rd semester or later
Level: Professional studies
Student has completed courses "Yritysviestinnän perusteet" and Business English or equivalent.
The student will learn how to cope with challenges of multicultural corporate communication in order to safeguard corporate reputation in international contexts. The student will learn to search information for multicultural business purposes. The student will understand the need to use the services of translation agencies, communications agencies, advertising agencies, and media agencies to launch and manage international projects and campaigns. The student will understand the need for assessment and quality control in the context of multicultural corporate communication.
- Reputation management and multicultural corporate communication
- Information gathering for multicultural purposes
- Service acquisition for multicultural corporate communication
- Quality control for multicultural corporate communication
Cooperation with the business community
Guest lecturers from companies and agencies with international operations.
The course as a whole develops the student’s international business skills. Participants include exchange students.
Teaching and learning methods
Contact lessons 32 h
Individual and group assignments 47 h
The assessment of one's own learning 1 h
Articles and other literature in multicultural corporate communications to be announced in the beginning of the course
Students' performance is graded on the following scale: Excellent (5), Very good (4), Good (3), Satisfactory (2), Fair (1), Fail (0). The assessment criteria is presented on scale 1 to 5.
1 (40% of
3 (70% of
5 (90% of
The student takes part in the conversations concerning multicultural corporate communication both in class and via Moodle. The student completes all the written assignments required.
The student takes active part in the conversations concerning multicultural corporate communication both in class and via Moodle. The student’s written assignments show a good understanding of both theory and practice relating to multicultural corporate communication.
The student takes a very active role in the conversations concerning multicultural corporate communication both in class and via Moodle. The student’s written assignments show a professional understanding of both theory and practice relating to multicultural corporate communication.
Assessment components and their respective weights
Active participation 50 %
Written assignments 50 %
The assessment of one’s own learning does not influence the grade. The assignment is the same for all courses/modules and the answers will also be used for course/module development. The assignment is completed on an electronic form.