Scope: 3 cr
Timing: semester 4–6
Language: Finnish, English, Swedish
Level: professional studies (part of a B-module in Advertising and Corporate Communication)
The student has completed the obligatory basic and professional studies in Advertising and Corporate Communication. The course is part of a B-module that deepens students’ professional skills in advertising and communication projects.
Aims and Objectives
The purpose of the course is to make the student familiar with whole and processes of international corporate communications and the ways in which they are managed in companies today. The student learns to handle multilingual corporate communication projects and to work in multicultural teams.
- the whole of international corporate communications
- managing multicultural and multilingual communications projects
- multilingual communication and acquiring information
- principles of translation
- working with translation and communication agencies
- globalisation and localisation
Working Life Connections
During the course, the students plan and carry out a concrete multilingual and multicultural corporate communication project. Visiting lecturers from international companies, translation agencies or similar working life cooperation.
The students become familiar with the management and organisation of international corporate communication. The students learn the principles of multilingual and multicultural communication projects though a practical project.
Contact lessons 32 h
Independent and team work 47 h
The assessment of one's own learning 1 h
Accreditation of prior learning (APL)
According to separate instructions.
Suggested Background Reading
Argenti, P. A. 2007. Corporate Communication. McGraw-Hill. New York.
Van Riel, C. & Fombrun, C. 2007. Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management. Routledge. Abingdon.
Vesala-Varttala, T. & Varttala, T. 2010. Challenges and Successes in Multicultural Corporate Communication. Haaga-Helia Discussion 1/2010.
Assessment components and criteria
1. the whole of international corporate communication and its modes of operation
2. multilingual communication material
3. project plan in English and project management
4. active participation and team work
Students' performance is graded on the following scale: Excellent (5), Very good (4), Good (3), Satisfactory (2), Fair (1), Fail (0). The criteria for grades 1, 3 and 5 are as follows:
1 (min. 40% of the objective)
3 (min. 70% of the objective)
5 (min. 90%
of the objective)
Student work is submitted on time but there is plenty of room for improvement and further work. The student’s contribution to tasks and team work is uneven. There is a lot to be desired in finishing student work. The student demonstrates a positive attitude.
The student is relatively familiar with the whole of international communication and its modes of operation. The student is able to take into account the requirements of the multicultural environment to a satisfactory extent when it comes to carrying out a multicultural and multilingual communication project. The student takes responsibility for personal tasks but could be a more active team member. All assignments are finished but they do require polishing The student shows a positive attitude.
The student has a strong command of the whole of international communication and its modes of operation. The student is able to take into account the requirements of the multicultural environment in an excellent manner when it comes to carrying out a multicultural and multilingual communication project. The student is a active in completing tasks. All assignments are carefully finished and polished. The student shows a very positive and enthusiastic attitude.
Evaluation methods and their respective weights
Active participation in contact lessons, project planning and project management 50 %
Command of multicultural corporate communication and a print-ready multilingual communication product 50 %
The assessment of one's own learning assignment does not impact your grade. The assignment is the same for all courses/modules and your answers will be used also for course/module development. The assignment is completed on an electronic form.