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Visual communication and graphic design

Visual communication and graphic design

Code: COM4LH002B
Extent: 6 ECTS (162 h)
Timing: semesters 3 - 7
Language: English
Level: professional studies
Type: optional

Starting level and linkage with other courses

A basic understanding of marketing strategies

Learning objectives

After the course, the student has basic knowledge of visual communication and graphic design. S/he is capable of designing and producing printed advertising and corporate communications material, from brief creation, concept development, through to final print-ready artwork.

Course contents

  • Design brief creation and analyses
  • Visual design process
  • Visualisation concepts and techniques
  • Planning and producing printed material
  • Colours, typography and layout
  • Basic skills in image processing and graphic design programmes
  • Project work to create a visual communication solution

Cooperation with the business community and other organisations

Company projects

Teaching and learning methods

Contact sessions 64 h
Project work 95 h
The assessment of one's own learning 1 h

The teacher with main responsibility for the course

Graham Hill

Course materials

Provided by the teacher

Further reading:

Paananen, P. 2010. Photoshop CS5 – kuvankäsittely. WSOYpro Oy, Docendo-tuotteet.
Paananen, P. 2010. InDesign CS5 – julkaisun tekeminen. WSOYpro. Helsinki.
Huovila 2006. ”look”. Visuaalista viestisi. Inforviestintä. Helsinki.
Itkonen, M. 2007. Typografian käsikirja. 3., tarkistettu ja laajennettu painos. RPS-yhtiöt.
Korpela, Jukka K. 2010. Verkkojulkaisun typografia. RPS-yhtiöt.
Koskinen, P. 2001. Hyvä painotuote. Inforviestintä.
Loiri, P. & Juholin, E. 2002. Huom! Visuaalisen viestinnän käsikirja. 1–3. painos. Inforviestintä.
Luukkonen, J. 2010. Katso. Näe. Kuvittele. – Visuaalisia avaimia bisnesluovuuteen. Inforviestintä.
Rantanen, L. 2007. Mistä on hyvät lehdet tehty? Visuaalisen journalismin keittokirja. Hill and Knowlton Finland cop.

Assessment components and criteria

1. Theoretical expertise and class performance
2. Practical exercises
3. Project work

Students' performance is graded on the following scale: Excellent (5), Very good (4), Good (3), Satisfactory (2), Fair (1), Fail (0).

1 (min. 40 %
of objectives)
3 (min. 70 %
of objectives)
5 (min. 90 %
of objectives)
Ability to understand theoretical concepts of design, develop creative solutions and execute designs at least to a minimum passable level. Some areas may be stronger than others. Ability to understand theoretical concepts of design, develop creative solutions and execute designs all to a good level. Some areas may perhaps be stronger than others. Ability to understand theoretical concepts of design, develop creative solutions and execute designs all to a consistently professional level. The student is clearly capable of autonomous development.

Assessment components and their respective weights

Theory and class performance  30%
Exercises & project  70%
The assessment of one's own learning assignment does not impact your grade. The assignment is the same for all courses/modules and your answers will be used also for course/module development. The assignment is completed on an electronic form.